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The term "Fast Moving Consumer Goods" (FMCG) refers to goods for everyday life, which are generally bought without much thought as they are frequently used products and inexpensive. In trade, we also call them "fast movers" or "runners". These include hygiene and care products, food items, cleaning products and pet products, but also limited seasonal items such as charcoal, garden products or heavily reduced luxury goods.
Due to the wide range of products available and the fact that they are interchangeable, it makes sense to promote a subconscious brand preference in the end consumer, to prompt them to make the purchase. Appealing packaging ensures that your product stands out from the crowd and builds a strong brand recall. If the packaging for your "fast mover" is also user friendly and environmentally friendly, sturdy and fulfils its protective function, the purchase decision is pretty much in the bag.
Whether corrugated board or solid board, offset, flexographic or digital printing - we will create a packaging solution that is carefully tailored to your product, a real eye-catcher on the shelf, despite the rapid change of goods, which will tempt the customer to pick it up – thereby becoming a "runner" itself.
In the healthcare sector, the types of transport packaging that have proven particularly effective are those that can be converted to a shelf tray at the point of sale. Not only are they very practical, efficient and sustainable, they also satisfy the consumer's requirements for a visually pleasing product casing.
With our shelf-ready packaging solutions, you increase your efficiency and at the same time improve the availability of goods as well as product presentation at the POS: your products are transported safely, put away quickly in the shop and attractively presented on the shelf.
Packaging for detergents and cleaning agents also comes under the "shelf-readiness" category. It must also be safe to transport, easy to open and easily stored on the shelf. Not to forget the external qualities: thanks to our use of state-of-the-art printing technologies, your home care consumer products can make a real impression in stores and trigger the consumer's impulse to buy.
We create individual solutions
for your product.
My name is Jochen Drösel. My team and I are the people that make things happen at Schumacher Packaging. However unique your requirements, we create custom solutions, perfectly tailored to your needs. We look forward to hearing from you!