In the 60s and 70s, a new form of shopping took hold in Europe when self-service grocery shops and department stores saw a huge rise in popularity. This led to a fundamental change in the way salespeople addressed customers and communicated with them. In response to this, the art of the display was born. As one of the first companies to specialise in the design and production of displays, Vinke Display BV, which was founded in 1963 in the Dutch town of Breda, is now one of the most renowned manufacturers of display and promotional packaging.
In June 2014, Vinke Display was taken over by the Schumacher Packaging Group and since then it has been known as Schumacher Packaging & Display BV. The acquisition follows the opening of Schumacher’s newly-constructed corrugated board plant in Greven, Westphalia, which was commissioned in May 2014. By acquiring Vinke, Schumacher Packaging is not just expanding its existing display business because now, with its first sales and logistics site in the Netherlands, it is well-positioned to offer a better service to its customers in the Benelux region. Amongst the customers of Schumacher Packaging in Breda are a large number of major brand-name manufacturers, and the company’s latest annual turnover figure is in the region of EUR 10 million. Breda also provides an element of continuity: Luc Swaenen, formerly co-owner and managing director of Vinke Display BV, has stayed on at the new Schumacher Packaging site, as has the whole employee team.